Digital printing is a method of printing from a digital-based image directly to a variety of media. There is no need for a printing plate, unlike with offset printing. Digital files such as PDFs or desktop publishing files can be sent directly to the digital printing press to print on paper, photo paper, canvas, fabric, synthetics, cardstock and other substrates. Digital printing technology excels at producing on-demand and short print runs quickly and cost-effectively. Digital printing is also an ideal platform for personalization. If you want to easily modify images and messages using variable data printing, then digital printing is the only way to go.